When you send an email campaign can be the difference between a mediocre campaign and a successful campaign. What day should I send my email campaign? You need to optimize your emails for all devices. This trend will continue and so it goes without saying: In fact, emails that are optimized for mobile generate 15% higher click through rates (compared to emails that are not optimized for mobile)! ![]() However, if your email campaign is optimized for mobile, then you will see an increase engagement, which is why 80% of brands always send optimized emails. The challenge here is that more than 60% of emails are opened on a mobile device. Readers’ that open your email on their desktop are 3 times more likely to click on your campaign, than compared to mobile. So, what kind of impact does device have on email click through rates? ![]() You can’t increase the email click through rate if your reader deletes your email, can you? But, that’s a lot of effort, which is why 70% of all readers delete an email that isn’t optimized for their device. If so, then you will know how tiresome it can be to constantly pinch your fingers together in order to make the content more readable. Have you ever received an email on your phone that wasn’t optimized for mobile? The way people read your email campaigns plays an important role in how they respond to it. How do click through rates compare by device? But, how important does the device an email is received on play when it comes to click through rates? The difference between the top performing countries and low performing countries isn’t that big.įor example, the difference between the UK top performers and the US top performer is 0.9 percent.īased on the table below, it looks like international email marketing isn’t so different after all.īy now, you should have an understanding of how well you are performing in terms of the average CTR and within the country you market to. However, if your email click through rate is below 7%, then it might be time to find ways to increase engagement. So, if you’re getting email click through rates higher than 7%, well done you! Today, the average click through rate is a whopping 7% - making it a record year for average CTR! In 2010, the average click-through rate was 3.56%. As the number of promotional emails we receive continues to grow, you would automatically think that the number of emails that people take action on has decreased.īut, it hasn’t decreased by as much as you would think. On average, we receive 121 emails per day (that's up from 88 emails per day two years ago!). The best way to find out how you are doing is to compare your own data with the industry average. But, what is a healthy email click through rate? What is the average click through rate? A low click-through rate means there's room to improve. Here's a breakdown of the email click through rate formula:įor example, if you send an email campaign to 100 people and 10 people clicked on links within your email, then your click through rate would be 10%.Īccording to Ascend2 email click through rate is the most important email marketing metric as 73% of marketers’ track click through rates as a way to measure the success of their email marketing campaigns.Ī high click-through rate is a good sign that your email campaign is relevant and that readers' are taking action. You can then multiply that number by 100 to show a percentage. To calculate email click through rate, take the number of people that have clicked on your email campaign and divide that with the number of emails you have sent. What is email click through rate?Įmail click through rate is calculated by the number of subscribers that have clicked on at least one link in your email marketing campaign. But, before we begin, it’s important to make sure that we’re all on the same page. Only this time we’re looking at the science behind email click though rates. When we wanted to find ways to increase email open rates, we deep dived into the science behind what makes people open emails and used the findings to increase open rates by 160%! Yet, our email click through rate is less than 10%.īut, how do you get more people to click on your email campaigns? Our blog subscriber emails average a higher-than-average email open rate of 40%. The challenge is getting people to take action and click on your email campaigns once they've opened and read the email content.Īccording to Ascend2, 53% of email marketing professionals struggle with low click through rates. It’s not email deliverability, or email open rates.
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